Question: a) Define the four brand development strategies. (12 marks) b) Uniqlo Co. Ltd, a Japan-based international retailer, selling low- priced mens, womens and childrens causal

  1. a) Define the four brand development strategies. (12 marks)

  2. b) Uniqlo Co. Ltd, a Japan-based international retailer, selling low- priced mens, womens and childrens causal wear worldwide with 2,300 stores. Suggest three brand development strategies with details in which Uniqlo would be positioned against the competition in existing markets.

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