Question: A demographic analysis develops a profile of a consumer group based on their demographics. These analyses often include geodemographic approaches, because marketers find it advantageous

A demographic analysis develops a profile of a consumer group based on their demographics. These analyses often include geodemographic approaches, because marketers find it advantageous to know where targeted consumers live. These analyses become important components of a demographic segmentation strategy. sing the U.S. Census Bureau or a popular geodemographic tool such as Claritas PRIZM, conduct a demographic analysis of your local college town. Based on your analysis, create a market segment profile and describe how it could be useful for a marketer. 250-500 words in length.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

The manager of a grocery store is interested in providing good service to the senior citizens who shop in his store. The manager is considering the addition of a separate checkout counter for senior...

Help with writing a short analytical summary of 150-200 words on each of the 2 articles below. Article 1: Exploring community-based options for reducing youth crime. The BackTrack program was...

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

\f\f\fChapter 2 Service Strategy Learning Objectives After completing this chapter, you should be able to: 1. Formulate a strategic service vision. 2. Describe how a service competes using the three...

When the term "market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a much...

Marketing Segmentation, Targeting, and Positioning (STP) In order to be an effective and efficient business, firms should seek out their target customer market. A good understanding of the principles...

5-407-753 MARK JEFFERY Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a...

Interviewee: Ithink advertising, like news, provides consumers with specific information about products. This information can help consumers choose products, services, brands and so on. Consumers can...

Give your opinion. and give me proper explanation. After reading the attached article, please write a paragraph as article summary and then respond to the following questions: Are there other ways of...

Give your opinion. and give me proper explanation . After reading the attached article, please write a paragraph as article summary and then respond to the following questions: Are there other ways...

Goodwill On February 15, 2010, Pendragon Corporation acquired all of the stock of Sherwood, Inc. for $300 million in cash. Sherwood's stockholders' equity accounts at the date of acquisition were as...

A corporation is trying to decide whether to buy the patent for a product designed by another company. The decision to buy will mean an investment of $8 million, and the demand for the product is not...

Tory has a need for life insurance to cover her funeral expenses, regardless of when she dies, due to her desire for a very elaborate burial. The idea of cash value accumulation appeals to her as...

Read the articles on journaling and review the template provided. Identify what approach, to journaling, in the articles you found useful and why. Post to the discussion forum that you have reviewed...