A dentist in Mexico City, Mexico, has decided to target adult orthodontia patients in the southwestern US. He offers the invisalign braces, invisible braces that are rather high priced in the US. Because of the lower cost of labor and the lower price in Mexico, he can beat the price of an US provider by at least 40. His spouse owns a four-star hotel in Cancun, Mexico

Suggest a pricing approach for this dental clinic. 

He wants to develop a website and is also thinking of marketing his clinic on YouTube. what advice would you give him on how to go about doing this?

Answer rating: 100% (QA)

To develop a pricing approach for the dentist in Mexico City targeting adult orthodontia patients in the southwestern US the key is to emphasize the value proposition while keeping prices competitive ... View the full answer