Question: a ) Describe ANY FIVE ( 5 ) effectiveness and ANY FIVE ( 5 ) drawbacks of a loyalty card program for financial institutions such

a) Describe ANY FIVE (5) effectiveness and ANY FIVE (5) drawbacks of a loyalty card program for financial institutions such as Maybank/ CIMB/ UOB HSBC etc.) with relevant examples. (Choose 1 banking institutions only).
Discuss how marketers advertisement billboard of luxury products (eg Adidas limited edition sneakers, La Ferrari 2024, Diamond Rolex watch) in a slum neighborhood/shanty town are deemed as unethical marketing practices?

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