Question: a) Describe the FIVE flows that are usually found in the marketing channels. mks) (10 b) Suggest THREE situations that favour the use of indirect

a) Describe the FIVE flows that are usually found

a) Describe the FIVE flows that are usually found in the marketing channels. mks) (10 b) Suggest THREE situations that favour the use of indirect distribution channels by a manufacturer. (6 mks) c) State whether a franchise organization is a vertical or horizontal marketing system and outline THREE advantages of franchising to a franchisee (4 mks) d) Explain the functions of FIVE types of specialized intermediaries in a distribution channel (10 mks)

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