a. Determine the optimal value of k ( number of clusters). This time you may also perform silhoutte analysis as stated in the module. Carrying out silhoutte analysis is left as an exercise. What do you understand about the clusters? 

b. Based on your results from your analyses of both methods, what do understand? Interpret it perhaps with different perspectives of timelines like weeks or months.

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a To determine the optimal value of k number of clusters for clustering the advertising da... View the full answer