(a) Differentiate between push and pull strategy with relevant examples.

In a fruitless effort to find cloths that would smooth her shape to the point where she could wear her favorite clothing without feeling self-conscious, Nana Rasoeva developed her own. Shortly thereafter, she started to design cloths for the plus size women and realized that the success of the cloths ware would require changing the way women went through the decision process of buying clothing.

(b) Discuss the buyer decision process that relates to women for shopping clothing.

Explain how Rasoeva changed the way women go through the steps of the

buying decision process with examples.