A differentiator will always benefit when products have become commoditized.

Question 33 options:

	True
	False

Question 34 (6 points)

Since Nokia focused on selling only cellular phones, a low degree of product diversification, we would conclude that they competed in a(n) ________ market versus on of their competitors Sony, that sells a wide variety of products.

Question 34 options:

	unrelated diversification
	single product
	related diversification
	multiple product

Question 35 (6 points)

Which one of the following would be a task for a new CEO who is responsible to set up a corporate strategy?

Question 35 options:

	which customer segments to target
	how to achieve the highest levels of customer satisfaction
	whether to pursue a differentiation or cost-leadership strategy
	what range of products the firm should offer