Question: A direct response marketing campaign Involves an alliance with a financial institution. Advertises directly to customers without the use of producers. Employs direct writer agents,

A direct response marketing campaign
Involves an alliance with a financial institution.
Advertises directly to customers without the use of producers.
Employs direct writer agents, who are emplowees of the insurer.
Pays higher commissions for new business thian for renewals.
A direct response marketing campaign Involves an alliance with a financial

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