Question: a) Discuss any two internal and any two external factors involved in setting the price of a new product. (15 marks) b) With reference to

a) Discuss any two internal and any two external factors involved in setting the price of a new product. (15 marks) b) With reference to a named product, discuss the pros and cons of using the costbased and or value-based pricing strategy. Justify the selection of the pricing strategy which you consider most effective for yournamedproduct.

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