Question: ( a ) Discuss the role played by digital technology in shaping Airbnb s marketing strategy. ( 1 0 Marks ) ( b ) Explain

(a) Discuss the role played by digital technology in shaping Airbnbs marketing strategy. (10 Marks)(b) Explain the step-by-step keyword research process which Airbnb can follow to produce content that consistently earns traffic (15 Marks)

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