Question: (a) Discuss, using the information provided in the case, how the use of Activity Based Management (ABM) and Business Process Re-engineering (BPR) could help the

(a) Discuss, using the information provided in the case, how the use of Activity Based Management (ABM) and Business Process Re-engineering (BPR) could help the management of SSL to improve competitiveness and profitability of the company. (Max 500 words; 15 marks)

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