a. Divisional structure versus functional structure may be an incorrect framing of the issue. Apple needs to look at ways to combine the best collaborative and innovative attributes of a functional structure with the superior organization of a division structure. b. Operating on a functional basis is what got Apple to where it is with its successful collaboration in bringing sought-after products to the market. With its past in mind, changing to a division structure is just too difficult and potentially dangerous for Apple. c. A company that is already big and wants to grow bigger needs to recognize the shortcomings of a functional structure in such a situation and proceed with shifting to a divisional structure