Question: (a) Do you think maintaining customer loyalty should be more important to a business than attracting new customers? Discuss this statement by providing TWO (2)

(a) Do you think maintaining customer loyalty should be more important to a business than attracting new customers? Discuss this statement by providing TWO (2)

justifications for your answer.

(b) Analyse (by giving FOUR (4) specific reasons) why a business might invest in market research.

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