Question: a) Draw a perceptual map for the major competitors (minimum of 5) in an industry you know (cannot be the automobile industry as that example

a) Draw a perceptual map for the major

a) Draw a perceptual map for the major competitors (minimum of 5) in an industry you know (cannot be the automobile industry as that example is given in text/PowerPoint). b) Explain why the comparisons parameters you selected are the most important to differentiate these companies? c) Based on your perceptual map where is there an opportunity for a new competitor? Describe what characteristics that the competitor product should have

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