Question: (a) Draw the BCG Matrix; label the axes; in each quadrant indicate whether you will invest/divest etc. (b) Give the appropriate name for each quadrant

(a) Draw the BCG Matrix; label the axes; in each quadrant indicate whether you will invest/divest etc.

(b) Give the appropriate name for each quadrant (I.e. cash cow, dog etc.)

(c ) indicate a product/brand that will be an example for the quadrant explain why you consider your selection of product appropriate for that category.

Explain and develop the sequence in consumer decision making for making a purchase.

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