A

establishes an organization's purpose.

a$.$ values statement b$.$ marketing plan c$.$ strategic plan d$.$ mission statement.

Which of the following is a difference between the marketing concept and the selling

concept?

a$.$ The marketing concept focuses on customer needs, whereas the selling concept focuses

on existing products.

b$.$ The marketing concept focuses on customer conquest, whereas the selling concept

focuses on targeting the right customers.

c$.$ The marketing concept takes an inside$-$out perspective, whereas the selling concept

takes an outside$-$in perspective.

d$.$ The marketing concept is product$-$centered, whereas the selling concept is production$-$

centered.

e$.$ The marketing concept focuses on short$-$term sales, whereas the selling concept strives to

build long$-$term customer relationships.