Question: a . Evaluate the attractiveness of each segment based on criteria such as size, growth potential, competition, and compatibility with the product. b . Select
a Evaluate the attractiveness of each segment based on criteria such as size, growth potential, competition, and compatibility with the product.
b Select the most promising segment from the ones you identified and explain why you have chosen it as the primary target market.
c Discuss whether you would consider a secondary target segment and provide reasons for your decision.
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