Question: A. Explain consumer attitude (2 marks) B. According to the tri-component attitude model, attitude consists of three major components, namely a cognitive component, an affective

A. Explain consumer attitude (2 marks) B.

A. Explain consumer attitude (2 marks) B. According to the tri-component attitude model, attitude consists of three major components, namely a cognitive component, an affective component, and a conative component. G-plain each of the component _(6 marks) C. Explain the following heories as used to describe consumer attitude i. Cognitive dissonance _(2 marks) Attribution theory -(2 marks) Self perception theory (2 marks) D. Explain the following models i. Attitude towards object model (2 marks) A. Explain consumer perception _(2 marks) B. People can emerge with different perceptions of the same object because of three perceptual processes, state and explain these processes (6 marks) C. Explain SIX (6) of perception _(12 marks)

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