Question: a. Explain differences between catalog marketing and telemarketing. b. I Secret Recipe Cakes and Cafe intends to conduct a sales promotion in conjunction with Mother's

a. Explain differences between catalog marketing

a. Explain differences between catalog marketing and telemarketing. b. I Secret Recipe Cakes and Cafe intends to conduct a sales promotion in conjunction with Mother's Day in an effort to increase sales they. Discuss FOUR (4) sales promotion methods that management can use to ensure that consumers are interested in making a purchase of the promoted cake (25marks) a. Explain TWO (2) functions of inventory management to retailers and how it helps retailers in marketing their sales products. a. Mr Alex is looking for an idea to display the stock of goods in his new store for the purpose of promoting the merchandise directly and giving a good personality to the store. Suggest FOUR (4) methods of internal demonstration that can be done by Mr. Alex against his new store.(25marks) a. Explain in FIVE (5) types of retail stores other than group stores. a. Explain TWO (2) differences between cluster shop and parallel. (25marks)

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