Question: a ) Explain from a consumer behavior perspective, what are marketersactually attempting to do through those targeted? ( b ) Based upon yourresponse in (

a) Explain from a consumer behavior perspective, what are marketersactually attempting to do through those targeted? (b) Based upon yourresponse in (a), provide explicit examples. (c) Again, from a consumerbehavior perspective, how do marketers compete through those targeted?(d) Based upon your response in (c), provide explicit examples.6)(a) It has been stated that word-of-mouth communication is the most importantinfluence on consumer behavior. Why? (b) Under what circumstances are othertypes of communication (advertising, personal selling, information fromgovernment sources) likely to be more influential than word-of-mouth?

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