Question: a ) Explain how companies strategy may be affected by external factors such as local weather or price of commodities and how big data can

)

Explain how companies strategy may be affected by external factors such as local weather or price of commodities and how big data can help companies with their strategies in this respect.b

)

The following graph shows Searches in Brazil for McDonalds

(

top line

)

vs Burger King

(

bottom line

)

2, 2017 .

How can these companies use this graph to improve their strategy?

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