Question: a. Explain the difference between a penetration and a skimming pricing strategy. (12 marks) b. What has been Apples pricing strategy throughout their products life

a. Explain the difference between a penetration and a skimming pricing strategy. (12 marks)

b. What has been Apples pricing strategy throughout their products life cycles? If you made iPhone copycat products, what would your price have to be in order to compete successfully? (18 marks)

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