Question: a) Explain the difference between the Affordable and Arbitrary Allocation budgeting approaches. (4 marks) b) Compare the Competitive Parity and Percentage of Sales budgeting methods

a) Explain the difference between the Affordable and Arbitrary Allocation budgeting approaches. (4 marks)

b) Compare the Competitive Parity and Percentage of Sales budgeting methods by highlighting the relative advantages and disadvantages of each. (8 marks)

c) Discuss four (4) factors that should be considered when allocating IMC budgets. (8 marks)

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