Question: a. Explain the five (5) product levels in the Customer Value Hierarchy. b. As a Marketing Consultant employed by Wisconsin International University College, and using

a. Explain the five (5) product levels in the Customer Value Hierarchy. b. As a Marketing Consultant employed by Wisconsin International University College, and using the Customer Value Hierarchy as your framework, advise the management of the school about five (5) strategies, with justification, they may need to employ at the different product levels in order to achieve their organizational objective.

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