Question: A. Explain the following based on CRM Customer Relationship Management: 1. At least 5 different definitions of CRM 2. Relationship between CRM and Supply Chain

A. Explain the following based on CRM Customer Relationship Management: 1. At least 5 different definitions of CRM 2. Relationship between CRM and Supply Chain Management 3. Customer-centric Data-driven Approach 4. CRM and Competitive Intelligence 5. RMs role in Customer Retention and Loyalty.

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