Question: a . Explain TWO ( 2 ) reasons why businesses are using Big Data for competitive advantage. [ 4 Marks ] b . Explain the

a. Explain TWO (2) reasons why businesses are using Big Data for competitive advantage.
[4 Marks]
b. Explain the following Big Data analysis techniques with application(s).
i. Data Mining
ii. Machine learning
[6 Marks]
c. BioH2_Energy Sdn. Bhd. is specialized in the production and optimization of bio-hydrogen as a clean fuel alternative. TABLE Q1 shows a sample of the company data that has been collected.
TABLE Q1: Company Data
\table[[\table[[Production],[cost (RM)]],\table[[Price of raw],[materials (RM)]],\table[[Monthly],[income]],\table[[Production],[Method]],\table[[Promotion],[Type]]],[2469,347,1,0,Discount],[2775,283,3,1,Discount],[3354,404,2,2,Cashback],[3179,362,3,2,Cashback],[2982,319,1,2,Discount],[3026,364,3,1,None],[3922,374,1,1,Discount],[3529,347,3,2,None]]
Production Method (0: Electrolysis, 1: Photo fermentation, 2: Dark fermentation); Monthly income (1: Low, 2: Medium, 3: High)
i. Classify the subcategory of ONE (1) quantitative and ONE (1) qualitative variable presented in the dataset. Justify your answer.
[4 marks]
ii. Identify a variable with no true zero. Justify your answer.
[2 marks]
iii. Describe how Predictive and Descriptive analytics can be used on the production cost variable.
[4 marks]
a . Explain TWO ( 2 ) reasons why businesses are

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