a. Explain which distribution intensity level is used for the following products and provide ONE (1) reason for each product why you choose that distribution intensity:

i. Rolex watches,

ii. Calvin Klein perfumes

iii. Darlie toothpaste

iv. National Refrigerator.

v. Adidas sports shoes

(10 Marks)

b. You are the manager of a newly opened retail outlet selling branded sports wear that has many competitors in the market. Discuss TWO (2) of the retail marketing decisions that you will be using to ensure the success of your outlet in the marketplace. Provide appropriate examples in your discussion. (10 marks)

c. In recent years, many retail outlets are using social media especially Facebook in promoting their outlets and selling their products. Based on your experiences, what advice would you give to managers of a retail outlet in advance when they are promoting and selling products using social media. Discuss TWO (2) advice that you will be giving them. Provide relevant examples in your discussion. (15 marks)