A famous e$-$commerce brand will have Valentine's Day discounts in February. During the discount period, various negative discussions about the brand on different platforms have occurred.

Through our content efforts, we aim to transform misconceptions or negative perceptions about the brand into a more positive light based on identified topics. The prepared content needs to be organic and in the language of end$-$users.

Two identified topic headings:

No actual discount: Users here perceive that there is actually no discount and that prices are raised first and then presented as if there is a discount.

Excessive advertising: Users exhibit a negative attitude towards the brand due to the frequency of advertisements during discount periods.