A few weeks ago we worked with Six Flags to help them identify the external marketing factors that are impacting their business. Six Flags currently has a multi$-$segment market strategy. This week we are going to help them identify their target market $($s$)$ so that they can implement effective strategies for reaching these markets.

$1.$ Using the common segmentation variables, create profiles for $3$ distinct target markets for Six Flags.

$2.$ Then identify a television network that you believe would be effective in reaching each of the target markets you have identified.