Question: A firm conducting sentiment analysis would Multiple Choice compare groups of customers that are similar except on the characteristic being tested. undertake qualitative research to
A firm conducting sentiment analysis would
Multiple Choice
compare groups of customers that are similar except on the characteristic being tested.
undertake qualitative research to determine how customers feel about its brand.
interview to people in an informal group setting.
engage a consumer panel to provide ongoing information.
monitor online comments on social media.
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