Question: A firm is looking to implement a data warehouse which will hold all of their customer data ( both existing as well as new prospects

A firm is looking to implement a data warehouse which will hold all of their customer data (both existing as well as new prospects).
1-How should they go about the design and selection process?
2-They currently have close to 5 million domestic customers, but they are considering expanding internationally, do you think that will impact the design and selection process and if so, how?
3-Finally, the firm is very concerned about what is being said about their products on social media, how would you recommend they addressed this concern?

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