Question: A firm is said to be using a multi-product strategy when it competes in different product categories. Pick a company you think is utilizing such

A firm is said to be using a multi-product strategy when it competes in different product categories. Pick a company you think is utilizing such a strategy and discuss why you think they are taking this course of action. Try not to pick a company from the textbook.

Discuss what motives might top management have that led them to diversify into these other product areas?

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