Question: A firm s strengths include its digital marketing function, broad product portfolio, and its cost leadership position in the industry which allows it to offer

A firm

s strengths include its digital marketing function, broad product portfolio, and its cost leadership position in the industry which allows it to offer competitive pricing. Its weaknesses include limited R&D budget, higher debt, and limited understanding of regulatory environment. Given these strengths and weaknesses, the company is best advised to utilize:

Question

3

Answer

.

market penetration.

.

diversification.

.

all of the listed strategies.

.

market development.

.

product development.

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