A firm should align its business needs with the environment it's operating in. a)Define the term marketing
Fantastic news! We've Found the answer you've been seeking!
Question:
a)Define the term marketing environment as used in Marketing. (2 marks)
b)Using the PESTLE model, summarize the possible environmental influences for a business. (18 marks)
c)Examine the controllable factors of the marketing environment and show how firms undertake them in their operations. (5 marks)
Related Book For
Entrepreneurial Finance
ISBN: 978-1305968356
6th edition
Authors: J. Chris Leach, Ronald W. Melicher
Posted Date: