A firm successful at $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ understands the factors that are directly responsible for customers spending their money. In other words, they understand what consumers want and therefore are able to generate revenue more successfully than their competitors.

Select one:

A$.$

competency analysis

B$.$

external environmental analysis

C$.$

internal environmental analysis

D$.$

financial analysis

E$.$

none of the choices are correct.