A firm using a$($n$)q,$ target marketing strategy would create a single marketing mix and make no effort to tailor the mix to appeal differentially to any single, well$-$defined group.

Multiple Choice

concentrated

undifferentiated

differentiated

niche

When choosing a university, students realize that there is a high level of risk: Choosing the wrong university could result in disappointment as well as fewer opportunities in the job market after graduation. Therefore, students are willing to invest the time and effort necessary, including resarching their alternatives and making campus visits, to make an informed decision. Based on this information, we can conclude that students choosing a university will exhibit which kind of buying behavior?

Multiple Choice

extended problem solving

routine response behavior

limited problem solving

a new task buy