Question: A firm's mission statement is defined as a concise affirmation of the firm's long - term purpose. should not influence the firm's strategic planning. is

A firm's mission statement is defined as
a concise affirmation of the firm's long-term purpose.
should not influence the firm's strategic planning.
is the primary strategic planning toofor directing and coordinating the marketing effort of a firm.
requires the input, guidance, and review of employees throughout the various departments of the firm.
is an action-oriented document or playbook that guides the analysis, implementation, and control of the firm's marketing strategy.
A firm's mission statement is defined as a concise affirmation of

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