A focus group interview (FGI) is a survey method frequently used instead of a survey in companies.
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A focus group interview (FGI) is a survey method frequently used instead of a survey in companies. Describe in detail why the target group interview method is often used as an alternative survey method for surveys and the outline of the use of the target group interview method. (FGI composition and operation plan, etc.)
Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund , Barry J. Babin, Jon C. Carr, Mitch Griff
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