A focused low$-$cost strategy

Multiple Choice

cannot be sustained over time unless the focuser is aggressive in entering other segments where it also can achieve a low$-$cost advantage.

entails trying to wrest market share away from rivals via extra advertising, above$-$average expenditures for promotional programs, and heavy use of point$-$of$-$sale merchandising techniques.

$q,$

$q,$

involves serving buyers in the target market niche at a lower cost and a lower price than rival competitors.

is the hardest of the four generic types of competitive strategies to employ successfully.

involves the use of deep price discounting to capture customers.