a formal business document, written in a recognized style such as MLA Term Paper Outline, and expand on each section. You will have a title page, table of contents, executive summary, and the main body will contain different sections, following a typical business plan outline. You will then wrap up with appendices containing any supplementary information. If you include figures or charts in your report, you should also have a Table of Figures along with your Table of Contents. The term paper topic Plan for American Express is to write a Marketing Plan for a major S&P 500 Links to an external site. corporation.

Assume that vou have been recently hired by the company as their Chief Marketing Officer (CMO). What company? Well, for this term paper, you will be assigned a company from a random list. This will make sure that each student has a unique company to write about.You may or may not be familiar with that company, brand, or even line of business.

Resources For background information on marketing plans, you will need to do your own research. To get started, here are some general resources and Resources For background information on marketing plans, you will need to do your own research. To get started, here are some general resources and Marketing PlanLinks to an external site. from UMN Sample marketing plansLinks to an external site. from Mplans/Palo Alto Software. How to develop an effective marketing strategyLinks to an external site., from Forbes Use these 5 steps to create a marketing planLinks to an external site., from Entrepreneur Marketing Plan GuideLinks to an external site.,