A furniture company in the U.S. specializes in selling affordable, eco-friendly, and ergonomic baby furniture. For the
Question:
A furniture company in the U.S. specializes in selling affordable, eco-friendly, and ergonomic baby furniture. For the past 15 years, they have been successfully selling their products through boutique baby stores such as Sprout, (https://www.sproutsanfrancisco.com/) but recently started to work with larger chain stores such as Pottery Barn Kids and buybuy BABY. The company is considering expanding to a particular country or region. They hired you as an international business consultant to design the best international business strategy for the company in that market. In this regard, respond to the following:
A.Come up with five key questions about the company, its current strategy, and the nature of its product/service offerings that would allow you and the company to design the best international strategy for the company in that market. Provide a short rationale for each question (no more than 2-3 sentences).
B.Provide hypothetical responses to these questions, which would be used as assumptions for your responses to part D below.
C.Come up with five key questions about the market that would allow you and the company to design the best international strategy for the company in that market. Please consider differences in customer tastes and preferences, differences in infrastructure and traditional practices, distribution channels, host country demands, the number of competitors, and the nature of competition. Provide a short rationale for each question (no more than 2-3 sentences).
D.Conduct preliminary research on the five questions raised in part C and be prepared to cite your sources. Ensure that you get your information from a diverse set of sources.
E.Based on the assumptions made in part B and your preliminary research done in part D, make recommendations on the following:
a.Localization/standardization of the product/service, price, promotion, and distribution. b.Localization/standardization of other value chain activities. Think about both primary and support value-chain activities
Expert Answer:
1 Come up with five key questions about the company its current strategy and the nature of its productservice offerings that would allow you and the company to design the best international strategy f... View the full answer
