A geographic descriptor, analyses:

A$)$ why consumers buy a product, the product benefit, how the product is used, and whether consumers are brand loyal in their purchase behaviour.

B$)$ consumer attitudes to life, their personalities, general interests, opinions, and activities.

C$)$ ranges for age, gender, family life cycle, income, occupation, education, ethnic background, and home ownership for the main target market.

D$)$ where a target market lives using variables such as country, region, province, city size, and type of location such as urban, suburban, or rural.