Question: A global e - commerce platform tracks customer browsing behaviour, purchase history, preferences, and feedback to personalize product recommendations, optimize pricing strategies, and improve user

A global e-commerce platform tracks customer browsing behaviour, purchase history, preferences, and feedback to personalize product recommendations, optimize pricing strategies, and improve user experience. With millions of transactions occurring daily andextensive data analytics applied to enhance customer satisfaction and drive sales, does this e-commerce platform generate Big Data? Explain your answer.

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