Question: A global electronics company implements a customer - based brand equity ( CBBE ) strategy to enhance long - term brand performance. Which combination of
A global electronics company implements a customerbased brand equity CBBE strategy to enhance longterm brand performance. Which combination of criteria would best evaluate the overall success of this strategy in maintaining competitive advantage while building brand loyalty?
Measuring yearoveryear revenue growth and benchmarking product innovation rates against competitors.
Comparing historical advertising expenses with consumer satisfaction levels across all market segments.
Assessing emotional connections formed through marketing campaigns, customer loyalty metrics, and resistance to market disruption.
Tracking shifts in consumer perceptions of value and analyzing vulnerability to competitor actions within niche markets.
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