A global strategy allows for

a$.$ the markets in various countries to be part of the world market and competitive conditions across country markets to be strongly linked.

b$.$ a firm's overall competitive advantage to be determined by the size of the competitive advantage it has in each of its profit sanctuaries.

c$.$ the leading companies to compete for the biggest share of the world market, but only occasionally compete head$-$to$-$head in different countries.

d$.$ a company's overall market strength to be the sum of its market shares in each country market where it has a presence.

e$.$ the industry leaders to be foreign companies, while domestic companies are relegated to runner$-$up status.