A good business strategy is An integrated, overarching, externally oriented concept of how the firm will achieve its objectives. A unifying theme that gives coherence and direction to the actions and decisions of an individual or organization. Future-focused, 5 15 years in the future.

Question:

pick one of the Fortune 500 companies. Do an internet or literature search to find the companys strategy statement. Remember strategy is not the same as vision, values, or mission. I. Write down the companys strategy statement (as is stated by the company); where did you find the statement? Give the link or source. II. Comment on the strategy statement in Part I. Do you think this companys strategy statement fits the definition of a good strategy? Justify your answer using the definition of strategy given above (and/or in class & book).