Question: A good exercise for all CRM projects is to take select high-level sales and marketing organization strategies and tie those to your customer relationship management

A good exercise for all CRM projects is to take select high-level sales and marketing organization strategies and tie those to your customer relationship management capabilities and functionality.

a. Explain on how CRM represents A Business Strategy for growth (Brand Loyalty Reduced marketing costs, Attracting new customers, Trade leverage) b. Fill in what you consider would be good items to include in a CRM system for this type of organization. 1. Sales Strategy (3 examples) 2. Marketing Strategy (3 examples) 3. Service Strategy (3 examples)

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