Question: A good public relations program: Should be primarily reactive, responding to issues as they arise Is necessary only for highly vulnerable companies Manages the firm's

A good public relations program:
Should be primarily reactive, responding to issues as they arise
Is necessary only for highly vulnerable companies
Manages the firm's public image and its relationship with the public
Is separate from the company's public affairs program to avoid conflicts of interest
A good public relations program: Should be primarily reactive, responding to

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