Question: A good site should always begin with the user. Understand who the customer is, how they use the channel to shop, and understand how the

A good site should always begin with the user. Understand who the customer is, how they use the channel to shop, and understand how the marketplace works in that category. This includes understanding who your competitors are and how they operate online. You need continuous research, feedback and usability testing to continue to monitor and evolve the customer experience online. Customers want convenience and ease of ordering. They want a site that is quick to download, well structured and easy to navigate.

Based on statement above, why creating effective online experiences is a challenge? Justify your answer. (10 marks)

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